With the huge user base, Facebook is a potential social media channel. The following 13 tips will help you create an effective Facebook page to promote your business
1. Give fans specific reasons to “like” your page
With the huge user base, Facebook is a potential social media channel.
Encourage customers to click “Like” with small prizes such as coupons, samples, 3 months free software for the first “like”, 1000th person, 2000 “like” … Also, you have It can add value as free software to fans.
2. Stay focused on the main topic
People “like” your Facebook page because they are interested in the products or services you offer, so every post should be tied to this topic. Focusing on a topic is also pretty cramped, but this is your chance to promote creativity. Here are some ways to exploit the topic:
+ Event information organized by the company, other events related to products and services of the company.
+ Share funny clips from Youtube related to products and industries that your company is doing business.
Encourage people to post questions, images and stories related to your product or service on the wall.
+ Occasionally repost the content that attracts people.
3. Ask good questions
One of the ways to get people to comment on Facebook is to ask interesting, entertaining questions. However, the top criterion for the question is easy to answer so that readers who use only one word can answer the question. Most people like to talk about themselves, so ask questions about yourself to stimulate discussion.
4. Always update the information that comes with the image
With each “status” updated, you should attach an image. Pictures always attract the reader’s attention than writing and are easy to impress the reader. On the contrary, the image lack of adjustment, sleaze is likely to cause long-term negative impressions. Tag people on the photo is also a popular way for people to view photos that you post. However, not everyone is comfortable with this and many will feel disturbed. The best way is to give a reward so people tag themselves and their friends.
5. Celebrate special occasions
Take advantage of celebrations, milestones during the company’s run to hold online events and share them with Facebook fans. This is also an opportunity to tighten relationships with customers and launch promotional activities.
6. Focus on the 6th day
According to Facebook data, Friday is the day that Facebook members are active and in the mood most comfortable. So, take advantage of this day to launch activities that entice your fans.
7. Make the fans active
The task of the marketer is to create a continuous effort to motivate the fans to be active, focused and highly interested in the brand. Not all “like” people are really fond of your product or service, so one of the things you need to do is convince them to be excited about your product or service. provided. Streamline information, update information regularly, and create exciting, creative activities to inspire fans to understand and build credibility and demand for the product.
8. Organize contests
Most people like to compete and win. To stir up the atmosphere on Facebook and attract more participants as well as disseminate information, you can organize small competitions such as photo contest, video contest or simply email to participate in lucky draw. . There are many ways to organize competitions, but remember to take a look at the Facebook guidelines to understand the functions and limitations of the page during the contest process. Software companies are also good at helping you create the tools to support the competition.
9. Use the “Sponsor Stories”
Earlier this year, Facebook introduced a new form of advertising through the “Sponsor Stories” function. This item will display the activity of everyone in the friendlist at a fixed position on the page. This function is free and you can take advantage of this to advertise and inform your friends who have “liked” your site.
10. Measure the effectiveness of Facebook marketing
Measure all activities you have done on Facebook like fan counts, conversion metrics, activities, loyalty … Perform regular measurements to help you better understand your fans and have better strategies. For the next activities.
11. Find the best tool to measure
An effective tool will help you get accurate figures. False measurement will have a huge impact on the direction and planning of future activities. Some tools also let you know what your competitors are doing on Facebook.